Bachelor of Digital Design (Visual Communication Design)

Year 1 Semester 1

• Year 1 Semester 1

• UNIT CODE
• 11063
  Principles of Typography and Layout - Level 1

  UNIT CODE :

  11063

  Unit description :

  This unit aims to acquaint students with the significance of typography within the discipline of visual communication design, its history and as a continuing practice. The unit examines the 20th century art and design movements which have defined the field of typography. Through a mix of research and practical exploration, students connect historical typographic foundations with contemporary practices and technologies. Students examine a diversity of typographic applications from the pragmatics of long-form document design to the expressive capabilities of display faces and custom type forms.
• UNIT NAME
• Principles of Typography and Layout - Level 1
  (Credit points: 3)

• UNIT CODE
• 11611
  Interactive Media, Design and Prototypes - Level 1

  UNIT CODE :

  11611

  Unit description :

  The unit will provide students with an applied introduction to interaction and user-centred design. Students will develop web-based prototypes, demonstrating understanding of theoretical and practical concepts. The unit will explore the use of interactive technologies in the creation of web-based prototypes. Basic coding will provide students with the skills to demonstrate techniques that are transferable across diverse mediums. This unit will also introduce students to the human-centred design principles.
• UNIT NAME
• Interactive Media, Design and Prototypes - Level 1
  (Credit points: 3)

• UNIT CODE
• 11591
  Professional Orientation (Creative Industries and digital Design) - Level 1

  UNIT CODE :

  11591

  Unit description :

  This unit introduces students to the diverse opportunities in the world of creative and digital design industries. Aspects that will be considered include: contemporary demands of the industry including social responsibility, ethical and sustainability issues. Through engagement with industry and community, students will gain an understanding of global discipline knowledge, skills and abilities required to perform as responsible, capable creative industry and digital design professionals. Students will start their career awareness and planning through approaches such as five year plans and ePortfolios.
• UNIT NAME
• Professional Orientation (Creative Industries and digital Design) - Level 1
  (Credit points: 3)

• UNIT CODE
• 11613
  Visual Ideation and Communication - Level 1

  UNIT CODE :

  11613

  Unit description :

  Students will develop skills and techniques in creating visuals for ideation and communication across diverse creative and design industries. Students will sketch, draw and create digital media, using a variety of tools. The ability to understand, interpret, produce and communicate a response to a design brief is integral to this unit. Students will be able to articulate concepts through drawing, digital media and photography to convey meaning and context.
• UNIT NAME
• Visual Ideation and Communication - Level 1
  (Credit points: 3)

Year 1 Semester 2

• Year 1 Semester 2

• UNIT CODE
• 11610
  Evolution of Design - Level 1

  UNIT CODE :

  11610

  Unit description :

  The unit will explore historical and contemporary roles of design in society. Analysis and discussion of design products (including graphics, objects, environments and digital outcomes) can aid in the understanding of trends that have evolved over time. This unit, through the critical analysis of the history of design, will provide an understanding of human-centred design as creative approach to problem solving.
• UNIT NAME
• Evolution of Design - Level 1
  (Credit points: 3)

• UNIT CODE
• 11612
  Introduction to Innovative Design Solutions - Level 1

  UNIT CODE :

  11612

  Unit description :

  This unit introduces students to the design process and evolution of design solutions. Students will be exposed to the fundamentals of design research and identifying user-centred design solutions. This unit will also introduce students to the human-centred design principles. The use of real-world problems will provide students with the application skills required to create a solution to a design problem.
• UNIT NAME
• Introduction to Innovative Design Solutions - Level 1
  (Credit points: 3)

• UNIT CODE
• 11062
  Visual Communication Theory and Principles - Level 1

  UNIT CODE :

  11062

  Unit description :

  This unit introduces ways visual language can be used to convey ideas, information and messages in the fields of communication, interaction and industrial design. During the course of study students learn different theories of visual communication: including human perception, psychology of colour, and principles of design. Consequently, students will engage in applying different theories in designing and evaluating visual content through a series of assignments.
• UNIT NAME
• Visual Communication Theory and Principles - Level 1
  (Credit points: 3)

• UNIT CODE
• OEU
  Open Elective Unit

  UNIT CODE :

  OEU

  Unit description :
• UNIT NAME
• Open Elective Unit
  (Credit points: 3)

Year 2 Semester 1

• Year 2 Semester 1

• UNIT CODE
• 11064
  Design for Digital Contexts - Level 2

  UNIT CODE :

  11064

  Unit description :

  This unit considers how principles of visual communication design can be applied within digital contexts. Students will obtain a theoretical understanding of the digital design process and learn how to utilise emerging development methodologies whilst producing highly creative and innovative digital prototypes. This process of development will allow students to understand the fundamental connection between the underlying code and the digital work a user can experience and interact with.
• UNIT NAME
• Design for Digital Contexts - Level 2
  (Credit points: 3)

• UNIT CODE
• 11065
  Visual Branding and Identity Systems - Level 2

  UNIT CODE :

  11065

  Unit description :

  This unit explores the evolution of branding communication and visual logo design globally, which involves design principles; design contexts, project brief and applications integrated into full identity systems. You will create a logo design to communicate the brand identity by contemplating design styles, audience and market segmentation through the ability to showcase the work professionally both to clients and target audiences. Through a combination of research, theory and project work, students engage in a creative program of study focused on the development of contemporary branding practice. In addition, students will apply the understanding of effective contemporary branding, identity systems, logo application to physical objects and digital forms as well as the adaptation of the work to various contexts.
• UNIT NAME
• Visual Branding and Identity Systems - Level 2
  (Credit points: 3)

• UNIT CODE
• OEU
  Open Elective Unit

  UNIT CODE :

  OEU

  Unit description :
• UNIT NAME
• Open Elective Unit
  (Credit points: 3)

• UNIT CODE
• OEU
  Open Elective Unit

  UNIT CODE :

  OEU

  Unit description :
• UNIT NAME
• Open Elective Unit
  (Credit points: 3)

Year 2 Semester 2

• Year 2 Semester 2

• UNIT CODE
• 11067
  Packaging Design and Communication - Level 2

  UNIT CODE :

  11067

  Unit description :

  This unit examines design elements, forms, materials and applications of packaging design. Students engage in a mix of theoretical and practical production activities to develop critical and applied understanding of communication design for three dimensional application and construction of packaging solutions. The focus of the unit is in using the design process to create practical, commercially appropriate packaging designs.
• UNIT NAME
• Packaging Design and Communication - Level 2
  (Credit points: 3)

• UNIT CODE
• 11068
  Cross-cultural Design Strategy - Level 2

  UNIT CODE :

  11068

  Unit description :

  Cross-cultural design through the understanding of multiple practices and cultural perspectives is essential in the complex global marketplace. Cross-cultural design is the outcome of the transfer of knowledge that occurs when different cultures come together to design solutions to common 'wicked' or complex global problems. This unit looks at creating cross-cultural design strategies for a global audience. Students will prepare in-depth research into cross-cultural social issues to create relevant and culturally appropriate design solutions that explore symbolism, colour, communication and awareness in relation to culturally specific briefs.
• UNIT NAME
• Cross-cultural Design Strategy - Level 2
  (Credit points: 3)

• UNIT CODE
• 11017
  Professional Practice 1: Work Integrated Learning - Level 2

  UNIT CODE :

  11017

  Unit description :

  In this unit students will work with academics, peers and industry partners to apply their learning in real-world contexts, develop employability skills and strengthen the disciplinary skills and knowledge needed to contribute to and excel in their professions. Authentic learning experiences will include simulated workplace experiences, industry collaborations, competitions, internships, exhibitions or studio work.
• UNIT NAME
• Professional Practice 1: Work Integrated Learning - Level 2
  (Credit points: 3)

• UNIT CODE
• OEU
  Open Elective Unit

  UNIT CODE :

  OEU

  Unit description :
• UNIT NAME
• Open Elective Unit
  (Credit points: 3)

Year 3 Semester 1

• Year 3 Semester 1

• UNIT CODE
• 11066
  Experimental Graphic Design - Level 3

  UNIT CODE :

  11066

  Unit description :

  This unit explores the role of the signs, colours, imagery, and forms and symbols that we use every day to direct and guide us through our physical and digital environments. This area of study is situated at the crossroads of communications, built environment, digital technologies and industrial design. In this unit students develop skills essential for designing way-finding systems, architectural graphics, signage and sign programs, exhibit design, retail design, and themed or branded spaces. Students will explore the use and historical context of universal symbols and info graphics in both a local and global context as a foundation for creating their own system of way finding for an industry-relevant brief.
• UNIT NAME
• Experimental Graphic Design - Level 3
  (Credit points: 3)

• UNIT CODE
• 11018
  Professional Practice 2: Work Integrated Learning - Level 3

  UNIT CODE :

  11018

  Unit description :

  In this unit students will further develop their abilities as agile professionals with the transferable employability skills and critical and creative abilities to work across industries and sectors and craft diverse employment paths. They will integrate disciplinary knowledge with the professional skills required in their industry through authentic simulated or real workplace experiences, international exchanges or industry collaborations or projects.
• UNIT NAME
• Professional Practice 2: Work Integrated Learning - Level 3
  (Credit points: 3)

• UNIT CODE
• OEU
  Open Elective Unit

  UNIT CODE :

  OEU

  Unit description :
• UNIT NAME
• Open Elective Unit
  (Credit points: 3)

• UNIT CODE
• OEU
  Open Elective Unit

  UNIT CODE :

  OEU

  Unit description :
• UNIT NAME
• Open Elective Unit
  (Credit points: 3)

Year 3 Semester 2

• Year 3 Semester 2

• UNIT CODE
• 11592
  Professional Evidence (Creative Industries and Digital Design) - Level 3

  UNIT CODE :

  11592

  Unit description :

  This unit prepares students for professional work in the cultural sector and finalises and reviews your ePortfolio. Through practical activities, such as preparing a grant application, developing a team-based project proposal, and researching a cultural organisation, students learn to relate their discipline specific knowledge to a range of professional contexts. The unit will emphasise the significance of multiculturalism, cultural consumption and globalisation as key influences shaping cultural work in the twenty first century.
• UNIT NAME
• Professional Evidence (Creative Industries and Digital Design) - Level 3
  (Credit points: 3)

• UNIT CODE
• 11069
  Information Visualisation - Level 3

  UNIT CODE :

  11069

  Unit description :

  We live in a society that is both information rich and time poor. There is a high demand for visual designers who are comfortable with the world of big data, who can pick out patterns and stories embedded in big data and present it in enticing and informative ways. In this unit students will learn fundamental principles and skills in representing complex data into meaningful visuals, both static and dynamic; that can be quickly digested and understood by a global audience.
• UNIT NAME
• Information Visualisation - Level 3
  (Credit points: 3)

• UNIT CODE
• OEU
  Open Elective Unit

  UNIT CODE :

  OEU

  Unit description :
• UNIT NAME
• Open Elective Unit
  (Credit points: 3)

• UNIT CODE
• OEU
  Open Elective Unit

  UNIT CODE :

  OEU

  Unit description :
• UNIT NAME
• Open Elective Unit
  (Credit points: 3)